Importance of Branding
Importance of Branding
Embedded Files
Tree of Life Christian School’s brand is deeply rooted in both history and truth. Since being founded in 1978, the traditions and community of Tree of Life have helped build a brand centered on the truths found in the Word of God and the love of His people.
Truly, our brand is the definition of all we represent and it is a reflection of everything we say and do. It is what promises the type of experience families can expect from our school; and what distinguishes us from other schools.
Tree of Life’s brand, like others, is much more than a collection of graphics and slogans. And though marketing and logos can be the most prominent representations of our brand, the visitors we talk with, the students we assist, the phone calls we answer, and the facilities we maintain are all interactions that help form our school’s reputation.
One of Tree of Life’s core values is “Pursuing Excellence.” Our goal is to establish a well-defined brand that helps others easily connect the Tree of Life name with that excellence. By utilizing these guidelines, you are doing your part to strengthen our brand and unify the message of Tree of Life Christian Schools for generations to come.
Todd Marrah
Superintendent
Our Foundation
Our Foundation
Educating in Truth
Educating in Truth
The Tree of Life brand is present in our history, our identity, and our people. But while conditions, buildings, and logos may change, the eternal truths that are fundamental to Tree of Life stay constant.
Mission
Mission
In partnership with the Christian family and church, the mission of Tree of Life Christian Schools is to glorify God as we educate in His truth and disciple in Christ.
Vision
Vision
As students are led to spiritual, intellectual, social and physical maturity, they become disciples of Jesus Christ, walking in wisdom, obeying His Word and serving in His Kingdom.
Core Values
Core Values
In all things, Experiencing Christ through:
Reflecting His Love
Upholding His Truth
Pursuing Excellence
Our Audience
Our Audience
Who does our brand reach?
Who does our brand reach?
It’s all about people.
Tree of Life has a rich history of dedicated staff, supportive churches, and faithful families. Our brand has been built by and continues to flow through these relationships . It is all about connecting with people. By understanding our core audiences we can deliver the right message to the right group of people.
Faculty, Staff, and Stakeholders
Faculty, Staff, and Stakeholders
This is our rooted audience. This audience is already familiar with and loyal to the Tree of Life brand and can be positive brand ambassadors. It is critical for our brand to resonate with this audience.
They are the key audience or Tree of Life–though they may not have a history with the brand. It is important for us to attract more of this audience, and subtle messaging will help them understand who we are.
GOAL: Unify employees and stakeholders with a consistent look and message
Students, Families, and Alumni
Students, Families, and Alumni
They are the key audience or Tree of Life–though they may not have a history with the rand. It is important for us to attract more of this audience, and subtle messaging will help them understand who we are.
GOAL: Present Tree of Life’s mission consistently with pride and excellence to the community
Our Voice
Our Voice
WHAT WE SAY, AND HOW WE SAY IT
WHAT WE SAY, AND HOW WE SAY IT
A strong and consistent voice creates an engaging, recognizable style that helps our message break through. Tree of Life should always sound like a trusted partner and gracious host.
Our message needs to be quick, simple, and easy to understand – both in headlines and in body copy. If there is a lot of information for a reader to digest, break it up into smaller portions so it’s easier to read.
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